Shazam Music Identification App


Apple is in talks to acquire Shazam Entertainment Ltd whose software helps users identify songs by pointing their phone at an audio source. Shazam's smartphone app is already tightly integrated with Apple's Siri digital assistant. Users of Apple's iPhone with the Shazam app installed can say "Hey Siri, what's that song?" and the app will identify it. But Shazam has other features such as the ability to identify television shows that do not yet work with Siri.

UK based Shazam has raised $143 million from DN Capital Limited, Institutional Venture Partners and Kleiner Perkins Caufield & Byers, among others, over its 18-year history, according to PitchBook, a firm that tracks private venture investments.

An acquisition of Shazam could help bolster Apple's music efforts by making it easier for users to find songs and add them to playlists in its Apple Music service. Apple Music had 27 million subscribers behind rival music streaming service Spotify's 60 million users.

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