Xiaomi Store in Chennai


The goal was to have a store where we could see not just the products launched in India but everything that Xiaomi had to offer. Xiaomi launched its first Mi Home Experience store in India which opens on Thursday at the Phoenix Marketcity Mall in Chennai. This is the 25th Mi Home store to launch in India and country is on track to open its 100th store by 2018.

Think of this as a flagship Mi Home where we can see not just the products that we have already launched in India but also the ones that we want to bring to the market


The experience centre in Chennai is divided into three parts - the first showcases products such as the Ninebot Plus hoverboard and Mi Robot Builder. Second there are the different phones that the company is selling and products such as the Mi Air Purifier. Third part again shows products that are not in India such as the company's laptops, rice cooker and water purifier.

The idea is to showcase these products to Indian consumers to gauge interest in bringing them to the country and to work out how to customise these products in order to make them successful in India. Xiaomi plans to open at least one Mi Home Experience store in the major cities and after Chennai the next two planned are Delhi and Mumbai.

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